Influencing customers’ preferences and ultimate shopping behavior for a Consumer Packaged Goods (CPG) brand across multiple retail profiles has always been, and will forever be, a marketer’s Holy Grail. In spite of detailed, hundred-page brand playbooks and style guides, brand messaging can shine in one retailer and flop in the next. Narratives change from store Read more about The Value of Shopper Marketing for Retail[…]
It’s not too late to plan in-store promotional elements and advertising for 2016! Call today to get started on brand support for your products in DeCA.
I’ve been asked time and time again if paper coupons are still relevant in the growing digital age and if so, which ones give you the most lift or conversion rate? In 2014, The Defense Commissary Agency (DeCA) reported $80 million in paper coupon redemption dollars and the total number of coupons redeemed fell to 86 Read more about Are Commissary Coupon Offers Still a Cut Above the Rest?[…]