Tag: military resale

Grills Gone Wild: Fire Up the Flavor ft. Eckrich, Kingsford & Nathan’s

Posted on by Stephanie Medlin

Mega-promotion with key grilling brands set to launch in worldwide Commissaries beginning mid-June Round two! On the heels of a successful fall 2020 promotion between Smithfield’s Nathan’s Famous® brand and Clorox’s Kingsford® Charcoal, both partners were eager to plan a subsequent cross-promotion for summer 2021. Typically, approved promotions in DeCA are limited to a 2-week Read more about Grills Gone Wild: Fire Up the Flavor ft. Eckrich, Kingsford & Nathan’s[…]

Idahoan and Eckrich Team Up for DeCA Meal Deal Savings

Posted on by Stephanie Medlin

I’ve had the pleasure of working with Reese Group Inc., on behalf of Idahoan Foods, and Smithfield Foods’ Eckrich brand, to create a cross-promotion for DeCA that brings both flavor and steep savings to its patrons during April and May. The promotion features Idahoan’s Mashed Potatoes and Eckrich’s Smoked Sausage. Both products were a natural Read more about Idahoan and Eckrich Team Up for DeCA Meal Deal Savings[…]

Firing Up Brand Sales in the Thick of a Pandemic

Posted on by Stephanie Medlin

COVID-19 is still looming over us every single day. Not only do we have a threat to our health and economy, but in 2020, we also learned the fragility of our nation’s food supply chain. As a result of COVID, CPG supply and distribution issues have created a drop in retail consumer sales promotions worldwide, Read more about Firing Up Brand Sales in the Thick of a Pandemic[…]

Branch 5 Marketing Announces its 5th Anniversary as a Promotional Marketing Agency

Posted on by Stephanie Medlin

I am very proud to announce that Branch 5 Marketing has crossed another milestone in the history of the company. On January 21st 2020, Branch 5 reached its fifth year in business! I wanted to take this occasion to reflect on five wonderful years as an independent agency with Branch 5. Established in January of Read more about Branch 5 Marketing Announces its 5th Anniversary as a Promotional Marketing Agency[…]

Design: Holiday Ham POS

Posted on by Stephanie Medlin

Bells will be ringing for Smithfield Spiral Hams this month with our customized point of sale! The image below showcases a demo card and our uniquely designed coupon tags, which typically yield a much higher redemption than traditional tear pad coupons. POS kits included a variety of coupons with different application methods, display wrap, demo Read more about Design: Holiday Ham POS[…]

Design: Nov. – Dec. Cross Promotion in DeCA

Posted on by Stephanie Medlin

I recently had the pleasure of working with OSCWebco and Riviana Foods Inc. to develop budget-friendly point of sale to help increase sales of their Ronzoni Pasta brand during the very busy holiday season where it is easy to lose visibility in Commissaries with the vast selection of festive items. What better way to get Read more about Design: Nov. – Dec. Cross Promotion in DeCA[…]

Design: November Price Advertising

Posted on by Stephanie Medlin

Ahh, the holidays are near. If you think radio stations play Christmas music too early… try stepping in to the world of advertising. In early Fall, I began planning Smithfield® holiday media design, albeit WEEKS before kids are donning costumes for candy. It’s always exciting to put the proverbial tinsel in an Illustrator file and start Read more about Design: November Price Advertising[…]

Trade News – Ft. Belvoir Nathan’s Event Feature

Posted on by Stephanie Medlin

Exchange and Commissary News (E&C) Magazine did a recap to the military resale industry of the Nathan’s Ft. Belvoir Commissary event held over Memorial Day weekend. I am so proud of what we achieved together at this base! It was a true collaboration between Nathan’s, OSCWEBCO, Ft. Belvoir Commissary and Branch 5. The store director Read more about Trade News – Ft. Belvoir Nathan’s Event Feature[…]

5 Things You Should Be Doing in 2015

Posted on by Stephanie Medlin

Marketing in general has undergone a drastic transformation in recent years. Brands striving to expand their footprint must engage and retain customers as well aggressively act to acquire new ones. They must continually adapt new strategies and be willing to plan, work, rework, quantify and modify to keep up with a changing marketplace. Gone are Read more about 5 Things You Should Be Doing in 2015[…]

Why (Military Resale)?

Posted on by Stephanie Medlin

I wear many hats. Two of my primary hats are military spouse and military marketer. In 2006, I began working in the military channel developing promotions and sales materials, and I became a military spouse in 2010. If you’ve ever been on a military base (and we would assume so if you are reading this), you Read more about Why (Military Resale)?[…]