Hi everyone! I’ve realize I’ve been caught up in the work and neglected to blog, of which I’ve derisively been reminded is a marketing faux pas for a professional such as myself. Mea culpa! The standoff ends now. The only way to do great work is to love what you do. Recently, I’ve had the pleasure of creating some Read more about Mea Culpa! What’s Been Keeping Us Busy… (Client Samples)[…]
Influencing customers’ preferences and ultimate shopping behavior for a Consumer Packaged Goods (CPG) brand across multiple retail profiles has always been, and will forever be, a marketer’s Holy Grail. In spite of detailed, hundred-page brand playbooks and style guides, brand messaging can shine in one retailer and flop in the next. Narratives change from store Read more about The Value of Shopper Marketing for Retail[…]
It’s not too late to plan in-store promotional elements and advertising for 2016! Call today to get started on brand support for your products in DeCA.