The Value of Shopper Marketing for Retail

Posted on October 23, 2015 by Stephanie Medlin

Influencing customers’ preferences and ultimate shopping behavior for a Consumer Packaged Goods (CPG) brand across multiple retail profiles has always been, and will forever be, a marketer’s Holy Grail. In spite of detailed, hundred-page brand playbooks and style guides, brand messaging can shine in one retailer and flop in the next. Narratives change from store Read more about The Value of Shopper Marketing for Retail[…]

2016 Promotional Planning – There’s Still Time!

Posted on October 23, 2015October 23, 2015 by Stephanie Medlin

It’s not too late to plan in-store promotional elements and advertising for 2016! Call today to get started on brand support for your products in DeCA.

Why (Military Resale)?

Posted on January 15, 2015October 12, 2015 by Stephanie Medlin

I wear many hats. Two of my primary hats are military spouse and military marketer. In 2006, I began working in the military channel developing promotions and sales materials, and I became a military spouse in 2010. If you’ve ever been on a military base (and we would assume so if you are reading this), you Read more about Why (Military Resale)?[…]