I’ve been asked time and time again if paper coupons are still relevant in the growing digital age and if so, which ones give you the most lift or conversion rate? In 2014, The Defense Commissary Agency (DeCA) reported $80 million in paper coupon redemption dollars and the total number of coupons redeemed fell to 86 Read more about Are Commissary Coupon Offers Still a Cut Above the Rest?[…]
Marketing in general has undergone a drastic transformation in recent years. Brands striving to expand their footprint must engage and retain customers as well aggressively act to acquire new ones. They must continually adapt new strategies and be willing to plan, work, rework, quantify and modify to keep up with a changing marketplace. Gone are Read more about 5 Things You Should Be Doing in 2015[…]
I wear many hats. Two of my primary hats are military spouse and military marketer. In 2006, I began working in the military channel developing promotions and sales materials, and I became a military spouse in 2010. If you’ve ever been on a military base (and we would assume so if you are reading this), you Read more about Why (Military Resale)?[…]