Tag: DeCA Cross Promotions

Grills Gone Wild: Fire Up the Flavor ft. Eckrich, Kingsford & Nathan’s

Posted on by Stephanie Medlin

Mega-promotion with key grilling brands set to launch in worldwide Commissaries beginning mid-June Round two! On the heels of a successful fall 2020 promotion between Smithfield’s Nathan’s Famous® brand and Clorox’s Kingsford® Charcoal, both partners were eager to plan a subsequent cross-promotion for summer 2021. Typically, approved promotions in DeCA are limited to a 2-week Read more about Grills Gone Wild: Fire Up the Flavor ft. Eckrich, Kingsford & Nathan’s[…]

Idahoan and Eckrich Team Up for DeCA Meal Deal Savings

Posted on by Stephanie Medlin

I’ve had the pleasure of working with Reese Group Inc., on behalf of Idahoan Foods, and Smithfield Foods’ Eckrich brand, to create a cross-promotion for DeCA that brings both flavor and steep savings to its patrons during April and May. The promotion features Idahoan’s Mashed Potatoes and Eckrich’s Smoked Sausage. Both products were a natural Read more about Idahoan and Eckrich Team Up for DeCA Meal Deal Savings[…]

Firing Up Brand Sales in the Thick of a Pandemic

Posted on by Stephanie Medlin

COVID-19 is still looming over us every single day. Not only do we have a threat to our health and economy, but in 2020, we also learned the fragility of our nation’s food supply chain. As a result of COVID, CPG supply and distribution issues have created a drop in retail consumer sales promotions worldwide, Read more about Firing Up Brand Sales in the Thick of a Pandemic[…]

Design: Nov. – Dec. Cross Promotion in DeCA

Posted on by Stephanie Medlin

I recently had the pleasure of working with OSCWebco and Riviana Foods Inc. to develop budget-friendly point of sale to help increase sales of their Ronzoni Pasta brand during the very busy holiday season where it is easy to lose visibility in Commissaries with the vast selection of festive items. What better way to get Read more about Design: Nov. – Dec. Cross Promotion in DeCA[…]