Tag: commissary

Grills Gone Wild: Fire Up the Flavor ft. Eckrich, Kingsford & Nathan’s

Posted on by Stephanie Medlin

Mega-promotion with key grilling brands set to launch in worldwide Commissaries beginning mid-June Round two! On the heels of a successful fall 2020 promotion between Smithfield’s Nathan’s Famous® brand and Clorox’s Kingsford® Charcoal, both partners were eager to plan a subsequent cross-promotion for summer 2021. Typically, approved promotions in DeCA are limited to a 2-week Read more about Grills Gone Wild: Fire Up the Flavor ft. Eckrich, Kingsford & Nathan’s[…]

Firing Up Brand Sales in the Thick of a Pandemic

Posted on by Stephanie Medlin

COVID-19 is still looming over us every single day. Not only do we have a threat to our health and economy, but in 2020, we also learned the fragility of our nation’s food supply chain. As a result of COVID, CPG supply and distribution issues have created a drop in retail consumer sales promotions worldwide, Read more about Firing Up Brand Sales in the Thick of a Pandemic[…]

Design: November Price Advertising

Posted on by Stephanie Medlin

Ahh, the holidays are near. If you think radio stations play Christmas music too early… try stepping in to the world of advertising. In early Fall, I began planning Smithfield® holiday media design, albeit WEEKS before kids are donning costumes for candy. It’s always exciting to put the proverbial tinsel in an Illustrator file and start Read more about Design: November Price Advertising[…]

5 Things You Should Be Doing in 2015

Posted on by Stephanie Medlin

Marketing in general has undergone a drastic transformation in recent years. Brands striving to expand their footprint must engage and retain customers as well aggressively act to acquire new ones. They must continually adapt new strategies and be willing to plan, work, rework, quantify and modify to keep up with a changing marketplace. Gone are Read more about 5 Things You Should Be Doing in 2015[…]