I’ve had the pleasure of working with Reese Group Inc., on behalf of Idahoan Foods, and Smithfield Foods’ Eckrich brand, to create a cross-promotion for DeCA that brings both flavor and steep savings to its patrons during April and May. The promotion features Idahoan’s Mashed Potatoes and Eckrich’s Smoked Sausage. Both products were a natural Read more about Idahoan and Eckrich Team Up for DeCA Meal Deal Savings[…]
I am very proud to announce that Branch 5 Marketing has crossed another milestone in the history of the company. On January 21st 2020, Branch 5 reached its fifth year in business! I wanted to take this occasion to reflect on five wonderful years as an independent agency with Branch 5. Established in January of Read more about Branch 5 Marketing Announces its 5th Anniversary as a Promotional Marketing Agency[…]
Bells will be ringing for Smithfield Spiral Hams this month with our customized point of sale! The image below showcases a demo card and our uniquely designed coupon tags, which typically yield a much higher redemption than traditional tear pad coupons. POS kits included a variety of coupons with different application methods, display wrap, demo Read more about Design: Holiday Ham POS[…]
I recently had the pleasure of working with OSCWebco and Riviana Foods Inc. to develop budget-friendly point of sale to help increase sales of their Ronzoni Pasta brand during the very busy holiday season where it is easy to lose visibility in Commissaries with the vast selection of festive items. What better way to get Read more about Design: Nov. – Dec. Cross Promotion in DeCA[…]
Ahh, the holidays are near. If you think radio stations play Christmas music too early… try stepping in to the world of advertising. In early Fall, I began planning Smithfield® holiday media design, albeit WEEKS before kids are donning costumes for candy. It’s always exciting to put the proverbial tinsel in an Illustrator file and start Read more about Design: November Price Advertising[…]
Here’s our October promotion for Armour Meatballs POS in store in action at Travis AFB! Patrons can simply buy two products and text “Meatballs” to 65047 to enter for a chance to win one of twenty-five (25) $50 Commissary gift cards and receive a bounce back coupon for Armour Meatballs! Shout out to OSCWebco’s Jason Read more about October Armour Meatballs Promotion in DeCA[…]
Exchange and Commissary News (E&C) Magazine did a recap to the military resale industry of the Nathan’s Ft. Belvoir Commissary event held over Memorial Day weekend. I am so proud of what we achieved together at this base! It was a true collaboration between Nathan’s, OSCWEBCO, Ft. Belvoir Commissary and Branch 5. The store director Read more about Trade News – Ft. Belvoir Nathan’s Event Feature[…]
Influencing customers’ preferences and ultimate shopping behavior for a Consumer Packaged Goods (CPG) brand across multiple retail profiles has always been, and will forever be, a marketer’s Holy Grail. In spite of detailed, hundred-page brand playbooks and style guides, brand messaging can shine in one retailer and flop in the next. Narratives change from store Read more about The Value of Shopper Marketing for Retail[…]
It’s not too late to plan in-store promotional elements and advertising for 2016! Call today to get started on brand support for your products in DeCA.
I’ve been asked time and time again if paper coupons are still relevant in the growing digital age and if so, which ones give you the most lift or conversion rate? In 2014, The Defense Commissary Agency (DeCA) reported $80 million in paper coupon redemption dollars and the total number of coupons redeemed fell to 86 Read more about Are Commissary Coupon Offers Still a Cut Above the Rest?[…]