Grills Gone Wild: Fire Up the Flavor ft. Eckrich, Kingsford & Nathan’s

Mega-promotion with key grilling brands set to launch in worldwide Commissaries beginning mid-June Round two! On the heels of a successful fall 2020 promotion between Smithfield’s Nathan’s Famous® brand and Clorox’s Kingsford® Charcoal, both partners were eager to plan a subsequent cross-promotion for summer 2021. Typically, approved promotions in DeCA are limited to a 2-week Read more about Grills Gone Wild: Fire Up the Flavor ft. Eckrich, Kingsford & Nathan’s[…]

‘Big Game’ Build Up, Plus Veteran Shopping Benefit Expansion

$5.2 million for 30 seconds. That is how much CBS charged (and advertisers willingly paid) for one of its coveted advertising slots in the 2018 Super Bowl, according to CNBC. Not bad, considering you have a captive audience of over 100 million viewers not just tuning in for the big game, but just as enthusiastically Read more about ‘Big Game’ Build Up, Plus Veteran Shopping Benefit Expansion[…]

Design: November Price Advertising

Ahh, the holidays are near. If you think radio stations play Christmas music too early… try stepping in to the world of advertising. In early Fall, I began planning Smithfield® holiday media design, albeit WEEKS before kids are donning costumes for candy. It’s always exciting to put the proverbial tinsel in an Illustrator file and start Read more about Design: November Price Advertising[…]