Design: Holiday Ham POS

Bells will be ringing for Smithfield Spiral Hams this month with our customized point of sale! The image below showcases a demo card and our uniquely designed coupon tags, which typically yield a much higher redemption than traditional tear pad coupons. POS kits included a variety of coupons with different application methods, display wrap, demo Read more about Design: Holiday Ham POS[…]

October Armour Meatballs Promotion in DeCA

Here’s our October promotion for Armour Meatballs POS in store in action at Travis AFB! Patrons can simply buy two products and text “Meatballs” to 65047 to enter for a chance to win one of twenty-five (25) $50 Commissary gift cards and receive a bounce back coupon for Armour Meatballs! Shout out to OSCWebco’s Jason Read more about October Armour Meatballs Promotion in DeCA[…]

The Value of Shopper Marketing for Retail

Influencing customers’ preferences and ultimate shopping behavior for a Consumer Packaged Goods (CPG) brand across multiple retail profiles has always been, and will forever be, a marketer’s Holy Grail. In spite of detailed, hundred-page brand playbooks and style guides, brand messaging can shine in one retailer and flop in the next. Narratives change from store Read more about The Value of Shopper Marketing for Retail[…]

Are Commissary Coupon Offers Still a Cut Above the Rest?

I’ve been asked time and time again if paper coupons are still relevant in the growing digital age and if so, which ones give you the most lift or conversion rate? In 2014, The Defense Commissary Agency (DeCA) reported $80 million in paper coupon redemption dollars and the total number of coupons redeemed fell to 86 Read more about Are Commissary Coupon Offers Still a Cut Above the Rest?[…]

5 Things You Should Be Doing in 2015

Marketing in general has undergone a drastic transformation in recent years. Brands striving to expand their footprint must engage and retain customers as well aggressively act to acquire new ones. They must continually adapt new strategies and be willing to plan, work, rework, quantify and modify to keep up with a changing marketplace. Gone are Read more about 5 Things You Should Be Doing in 2015[…]