I’ve had the pleasure of working with Reese Group Inc., on behalf of Idahoan Foods, and Smithfield Foods’ Eckrich brand, to create a cross-promotion for DeCA that brings both flavor and steep savings to its patrons during April and May. The promotion features Idahoan’s Mashed Potatoes and Eckrich’s Smoked Sausage. Both products were a natural Read more about Idahoan and Eckrich Team Up for DeCA Meal Deal Savings[…]
COVID-19 is still looming over us every single day. Not only do we have a threat to our health and economy, but in 2020, we also learned the fragility of our nation’s food supply chain. As a result of COVID, CPG supply and distribution issues have created a drop in retail consumer sales promotions worldwide, Read more about Firing Up Brand Sales in the Thick of a Pandemic[…]
Bells will be ringing for Smithfield Spiral Hams this month with our customized point of sale! The image below showcases a demo card and our uniquely designed coupon tags, which typically yield a much higher redemption than traditional tear pad coupons. POS kits included a variety of coupons with different application methods, display wrap, demo Read more about Design: Holiday Ham POS[…]
I recently had the pleasure of working with OSCWebco and Riviana Foods Inc. to develop budget-friendly point of sale to help increase sales of their Ronzoni Pasta brand during the very busy holiday season where it is easy to lose visibility in Commissaries with the vast selection of festive items. What better way to get Read more about Design: Nov. – Dec. Cross Promotion in DeCA[…]
Ahh, the holidays are near. If you think radio stations play Christmas music too early… try stepping in to the world of advertising. In early Fall, I began planning Smithfield® holiday media design, albeit WEEKS before kids are donning costumes for candy. It’s always exciting to put the proverbial tinsel in an Illustrator file and start Read more about Design: November Price Advertising[…]
Hi everyone! I’ve realize I’ve been caught up in the work and neglected to blog, of which I’ve derisively been reminded is a marketing faux pas for a professional such as myself. Mea culpa! The standoff ends now. The only way to do great work is to love what you do. Recently, I’ve had the pleasure of creating some Read more about Mea Culpa! What’s Been Keeping Us Busy… (Client Samples)[…]