Hi everyone! I’ve realize I’ve been caught up in the work and neglected to blog, of which I’ve derisively been reminded is a marketing faux pas for a professional such as myself. Mea culpa! The standoff ends now. The only way to do great work is to love what you do. Recently, I’ve had the pleasure of creating some Read more about Mea Culpa! What’s Been Keeping Us Busy… (Client Samples)[…]
Influencing customers’ preferences and ultimate shopping behavior for a Consumer Packaged Goods (CPG) brand across multiple retail profiles has always been, and will forever be, a marketer’s Holy Grail. In spite of detailed, hundred-page brand playbooks and style guides, brand messaging can shine in one retailer and flop in the next. Narratives change from store Read more about The Value of Shopper Marketing for Retail[…]
It’s not too late to plan in-store promotional elements and advertising for 2016! Call today to get started on brand support for your products in DeCA.
I’ve been asked time and time again if paper coupons are still relevant in the growing digital age and if so, which ones give you the most lift or conversion rate? In 2014, The Defense Commissary Agency (DeCA) reported $80 million in paper coupon redemption dollars and the total number of coupons redeemed fell to 86 Read more about Are Commissary Coupon Offers Still a Cut Above the Rest?[…]
Marketing in general has undergone a drastic transformation in recent years. Brands striving to expand their footprint must engage and retain customers as well aggressively act to acquire new ones. They must continually adapt new strategies and be willing to plan, work, rework, quantify and modify to keep up with a changing marketplace. Gone are Read more about 5 Things You Should Be Doing in 2015[…]
I wear many hats. Two of my primary hats are military spouse and military marketer. In 2006, I began working in the military channel developing promotions and sales materials, and I became a military spouse in 2010. If you’ve ever been on a military base (and we would assume so if you are reading this), you Read more about Why (Military Resale)?[…]